Why we like it: Words of appreciation are always welcome. Blogger Sumiran Kashyap Sahni shares her views about our skincare range, Jhelum Loves, after using it for a month. The article also talks about the journey of Beauty Beats director, Jhelum Biswas Bose in the beauty industry, how her experience and knowledge led to creation of Jhelum Loves beauty and grooming range.
“Beauty has been associated with profanity and flippancy for too long. You can’t have an opinion, because so many people do…… I put in a prayer when I’m making a product for someone, I only want that they should be happy; and smile more”.