Jhelum Loves, debuts its new look with a revamped packaging, labels, new names and also new launches.
We all love a makeover, don’t we? Jhelum Loves, our in-house beauty brand, recently spruced up its boutique range of hand-blended beauty and grooming products. The redesigned labels have water colour paintings of the key ingredient of each product, which resonates with the brand’s philosophy of ‘handcrafted with love’.
The labels also now have a list of all the ingredients and the benefits mentioned on them. The restyling includes new names for a few existing products, the Purifier Face Wash changed to Honeytrap Face Wash, Rejuvenator Face Oil With Rose to Roseate Face Oil, Rejuvenator Face Oil With 24KT Gold to Goldrush Face Oil, Soothsayer Face Mist With Rose to Rosabelle Face Mist, Refresher Hair Spray to Strand-Aid Hair Mist, Energiser Shampoo to Headstart Shampoo and Cleanser Hand Sanitiser to Hands-on Hand Sanitizer.
The new introductions include Liplock Lip Oil, Dreamcatcher Eye Oil, set of Chakra Oils and The Fable of Five – set of five fragrances.
– Liplock serves the purpose of a lip balm, and infused with cinnamon oil it instantly plumps your pout. The blend contains raw honey, orange, cocoa and cinnamon, and gets absorbed easily. Tip: Wear it over a dark-hued lipstick to spice it up and keep the pout soft and conditioned.
– Dreamcatcher works as an under-eye cream to treat puffiness, dark circles, fine lines, soothing tired eyes and also helps sleep better. You can also use it to remove stubborn eye makeup. Simply apply it around the eyes, leave it for a few seconds and then wipe off gently with muslin dipped in warm water. Once the area is sans makeup, reapply and let it stay.
– Chakra oils, a set of 7 miracle potions that can be used to anoint the chakras to clean, balance and energise them. All you need to do is apply the corresponding oil on the chakra point twice a day. That’s the basic practice. For a more in depth therapy combine it with yoga and/or meditation. To book a healing and energy session with chakra therapist and curator of these oils, Jhelum Biswas Bose you can write to her at [email protected]
– Fable of Five – Flambé, Fanaa, Petrichor, Saudade and Cafuné are five fragrances inspired by different places. Each perfume has a story to tell and has an essence of the curator, Jhelum Biswas Bose.