LOOK BACK AT LANCOME

The brand boutiques are gone and those who I knew from the team seem to have moved on to new roles. While I wait for a clearer picture on what’s happening with the brand, here are some moments and memories that I have with Lancôme.

It’s been a few months that I had stopped getting information from the brand. I had tried reaching out to the PR agency but they seemed to have not renewed the contract with the brand… I let it be for a while thinking a new agency would soon get in touch but that didn’t happen. It slipped out of my mind till when I came across this interesting custom-made foundation that Lancôme had introduced in foreign markets. My curiosity piqued and I tried connecting with the brand again but again I reached a dead end. Then one fine day I realised that the boutique in DLF Promenade, Delhi had disappeared and so had the boutique from Select Citywalk. That’s when I got to know that perhaps the brand has exited the market – however, it’s still not clear. It is available in shop-in-shop formats and in duty free but we still don’t know the exact situation.

My association with the brand has been long and memorable, and therefore, I can’t help but feel sad that it may well be a wrap for them. The journey for the brand in India has always been a struggle and while it may not have been as “visible” as its competitors, there’s a lot that the brand has done for the beauty industry – silently.

About 4-5 years back, Lancôme had carried out an extensive outreach program with Harper’s Bazaar India, where over three days, 1500 women were invited for beauty workshops in Delhi. This was repeated in Mumbai. In the workshops women were introduced to the brand, offered skin consultations, express facials and makeup. It was indeed a commendable effort made by the brand. The effort yielded far-reaching results. Of course, a huge audience experienced Lancôme but apart from that the program also introduced to the beauty world one of the finest dermatologists, Dr Varun Katyal. He won hearts with his easy charm and excellent diagnosis and recommendations.  As a beauty writer, through this event I was able to interact directly with over 2500 women and was able to understand their beauty expectations. It sealed my bonds with some wonderful people from the brand – Kiran Singh, Deepa Bhatia and Strafford Braganza. As a beauty editor, I worked with them extensively and enjoyed all the articles and events that we worked on together. The brand was extremely supportive and encouraging, when I launched this website as well. In the summer of 2015, I did another wonderful, boutique event with Lancôme. This time, I invited a select list of friends to experience a preview of their lovely fragrance, La Nuit Tresor. It was a lovely afternoon over cold pressed juice tasting and some quick makeup tutorials.

 

Perhaps I will not have a problem getting Lancôme products and the brand essence will remain in the country…only time will tell. While we wait for clarity, here’s a list of my five all-time favourites from the brand:

– Vernis in Love in Rouge Reglisse: It’s a gorgeous ox-blood shade that’s supposedly an evening-wear, however, I have worn it with denims as well as silk sarees.

– Vernis in Love in Joie De Vivre: The true red nail paint is a classic and one of the best reds that I have worn.

–  La Vie Est Belle: The delicate, feminine scent is one of my favourite gourmand fragrances. There was a time when I wore it every day morning and evening. Now I wear it occasionally but love it just as well.

– Visionnaire Serum: While Genifique has been the popular choice, my favourite is this one. And that’s because Visionnaire gives an instant result. In the first application, it gives a smooth clear finish, making it ideal as a makeup base.

– Hypnôse Drama Mascara: I love it for its brush, which helps achieve the volume without lashes getting clumped.

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