Meaning: The annihilation (as in Sufism) of the individual human will before the will of God
Inspiration: “How can I not be drawn to Kashmir, the place that is an inspiration for my name – Jhelum? The valley evokes in me the spirit of selfless love. There is something mystic in the beauty and air of this place. I have tried to capture that enchantment through this intoxicating blend of Blue Lotus, Lavender, Saffron and Cardamom.” – Jhelum Biswas Bose
The Story: “Fanaa is my ode to Kashmir. This blend of Lavender, Blue Lotus, Cardamom and Clary Sage is gentle but in excess can be intoxicating. I dedicate this whimsical fragrance to my Sufi friend, Aabha Hanjura, a lovely person whose passion is dedicated to reviving folk songs from Kashmir.
Aabha and I worked together in the India Today group, where our interactions were limited to edit-vs-sales fights. Back then, I had no clue of her talents. It’s only when one fine day she decided to give up her job and follow her dream that I got to know the other side of her.
Her beautiful renditions of Kashmiri folk music has carved out a space in my heart. There’s a childish innocence and twinkle in her voice that shines out from the songs and reaches one’s soul.
I express my admiration for Aabha by dedicating my perfume to her. A dedication from a woman who does what she dreams to another who lives her dreams – Here’s raising a toast to our ‘dream-filled’ sisterhood!” – Jhelum Biswas Bose
Price: Rs 1,925
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