FANAA: THE FRAGRANCE OF LOVE

Pronunciation: [fa-naa]

Meaning: The annihilation (as in Sufism) of the individual human will before the will of God

Inspiration: “How can I not be drawn to Kashmir, the place that is an inspiration for my name – Jhelum? The valley evokes in me the spirit of selfless love. There is something mystic in the beauty and air of this place. I have tried to capture that enchantment through this intoxicating blend of Blue Lotus, Lavender, Saffron and Cardamom.” – Jhelum Biswas Bose

The Story: “Fanaa is my ode to Kashmir. This blend of Lavender, Blue Lotus, Cardamom and Clary Sage is gentle but in excess can be intoxicating. I dedicate this whimsical fragrance to my Sufi friend, Aabha Hanjura, a lovely person whose passion is dedicated to reviving folk songs from Kashmir.

Aabha and I worked together in the India Today group, where our interactions were limited to edit-vs-sales fights. Back then, I had no clue of her talents. It’s only when one fine day she decided to give up her job and follow her dream that I got to know the other side of her.
Her beautiful renditions of Kashmiri folk music has carved out a space in my heart. There’s a childish innocence and twinkle in her voice that shines out from the songs and reaches one’s soul.

I express my admiration for Aabha by dedicating my perfume to her. A dedication from a woman who does what she dreams to another who lives her dreams – Here’s raising a toast to our ‘dream-filled’ sisterhood!” – Jhelum Biswas Bose

Price: Rs 1,925

SHOP NOW

Contact us: 011-46061760 or write to us at [email protected]

Share the joy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Leave a Reply

Be the First to Comment!

Notify of
avatar
wpDiscuz