If being vegan, even in choosing your beauty products, is your thing then Paul Penders, is a brand you would want to try.
With terms like ‘all natural’, ‘organic’ and ‘vegan’ creating a buzz in the skincare and cosmetic industry, how could we miss out on a new entrant in India. But before we analyse the new release, let’s first understand what is a ‘vegan’ product? One that is not tested on animals and is free from animal byproducts, like beeswax, milk, lanolin, gelatin and more.
Wearing a vegan-friendly badge, Paul Penders, a beauty and personal care brand is all set to test the waters in India. The line-up includes face washes, soothing mists, moisturisers, hair repair therapy, baby shower gel, shampoos, lipsticks, BB Cream, illuminating cream and fragrances. All the products are formulated with founder, Penders’ grandmother’s recipe called LevensESSENTIE Gold. It is a blend of 22 organic herbs that works to restore and rejuvenate skin and hair.
We like the lipsticks from the brand. They have deep pigment, a soft texture and are conditioning. Another product on our list is their Black Mascara, which adds volume to the lashes without clumping them. Infused with natural extracts, it doesn’t irritate the eyes.
The brand launch event included a masterclass with celebrity makeup artist, Namrata Soni, who took us through the collection and shared with us a few makeup tricks:
– Always apply illuminator before the foundation and then follow up with the highlighter.
– For a light everyday look apply BB cream. You can top it with concealer to get more coverage if you have acne or blemishes.
– Those who don’t want to apply a bronzer can simply apply a brown lipstick to give a light HUE to your complexion.
– Curl the lashes before you coat them with mascara.