ALL THAT GLITTERS

Gold has been well loved by women over centuries. Read on to know a few beauty benefits that this precious yellow metal has.

The anti-ageing benefits of gold can be traced back 5,000 years to Cleopatra, who was said to sleep in a gold face mask every night to enhance the suppleness of her complexion and preserve its natural luminosity. Here are four skincare benefits that it has.

– Hydrates and improves skin texture

– Inhibits breakdown of elastin and collagen

– Improves blood circulation, stimulates metabolism and aids cell renewal

– Controls melanin production, thereby reducing pigmentation

– Treats inflammation of the skin

Few over the counter products infused with benefiting properties of gold are Jhelum Loves Goldrush Face Oil, Peter Thomas Roth 24K Gold Mask, La Prairie Cellular Radiance Concentrate Pure Gold, Tatcha Gold Camellia Beauty Oil and VLCC Gold Facial Kit.

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